Full-stack performance marketing agents for DTC brands to scale your conversion volume MoM

Built from inputs by marketing leaders and account managers across brands like Tata, Winzo and AG1...

NATIVELY INTEGRATES WITH ALL MAJOR AD PLATFORMS

  • Meta
  • Google Ads
  • Snapchat
  • TikTok
CONSOLIDATED ACCOUNT REVIEW

Optimize campaigns with better account coverage

  • Aggregates low-hanging fruit and optimisation suggestions across every account - approve changes instead of spending hours analysing campaigns.
  • Scales winners before creatives fatigue or exit peak conversion windows.
  • Optimizes assets at the creative and adset level, extending coverage when campaigns outpace a team's bandwidth.
Suggestions
1 of 5 reviewed
Tricity v1high
CTR 0.38%
  • CTR significantly below performance floor - poor ad relevance or audience misalignment.
  • Zero ROAS despite positive CVR: traffic value is not being captured.

Pause ad set '3-1-1 flex format' - zero ROAS, low CTR.

Atlas Prospectingmedium
ROAS 1.14x
  • ROAS decaying 4 days straight, now under the breakeven band set at onboarding.
  • Frequency at 3.8 on the top spending ad - fatigue confirmed.

Cap frequency and rotate two permutations of the winning hook.

PMax - Core Cataloghigh
CPA ₹1,842
  • CPA 47% above target after the asset group refresh - listing feed quality drop.
  • Search themes overlapping brand campaigns, cannibalising cheaper conversions.

Exclude brand terms and rebuild the lowest-yield asset group.

Retargeting · 7D viewmedium
Freq 5.2
  • Frequency past the fatigue threshold with CTR halving week over week.
  • Audience overlap of 41% with the prospecting ad set.

De-dupe overlap and shorten the retention window to 3 days.

Non-brand Searchlow
CVR 0.94%
  • Broad match query drift pulling in low-intent research terms.
  • Landing page mismatch on the two highest-spend ad groups.

Add negatives and route traffic to the matching category page.

✦ Next move
Tricity v1
CTR · diagnose_drop
Step 1 of 3‹ ›
Pause underperforming ad set '3-1-1 flex format' due to zero ROAS and low CTR.
Add step
CancelImplement
Outcomes

Numbers based on pilots deployed across two accounts

Source data and corresponding parameters shared on request.

+35%
MoM conversion lift
60h
Reclaimed per marketer/ month 
<48h
Time to first profitable suggestion

The platform

Improve your team's throughput by 40-50%, integrating with our stack.

Audit logs and one-click rollbacks available. Approvals route through your existing roles.

1Co-pilot

Automate campaign-review

Perform an exhaustive analysis for all active campaigns in your ad account, aggregating bottlenecks and next steps for the team to modify/ approve. Scale winners before creatives fatigue or exit peak conversion windows. Extend higher coverage for teams to optimise your account at the creative or ad group level more frequently. Follows up on campaign-changes to report results on a daily feedback loop.

2Creatives

Tag, bundle, and permute winning assets.

Creatives and media assets from the account are segmented based on specific cues, USPs, formats, and messaging to consolidate analytics. Bundle and analyse top performers to double down on winners and discard bad assets. 

3GenAI

Streamline your creative-process

Models your conversion data, split-tests, and competitor references to generate creatives, copy, and targeting setups that convert better than any LLM, rewritten in your brand voice. Harnessed and trained on best practices and high-converting formats in your vertical. 

4Reports

Smart Reports

Automatically documents product feedback (like high RTO products, low engagement catalogs) and relevant marketing data (drop-offs or new learnings in terms of messaging/ offers) for channel-owners to review and implement. 

How it works

Onboarded with a dedicated account rep.

Our team facilitates the integration, staying closely engaged with your marketing team to ensure consistent ramp and focus on input metrics that improve conversion.

01

Discovery

Ad accounts
Warehouse
Export cadence

An account rep maps your data sources, exports, and access requirements on a short kickoff call.

02

Integration

✓Meta Ads · OAuth
✓Google Ads · MCC
GA4 · service acct

OAuth, service accounts, and warehouse exports set up via a shared checklist or a live AnyDesk session.

03

Handoff

Suggested · 12s ago
Shift $4.2K from AOV-Lookalike → SKU-LP-Retarget

The team verifies the setup and shares markdown files for your account before sharing access to the dashboard.

Data sources

Retrieves data from your existing stack or CDP

Revocable anytime
INTEGRATIONS4 live
Meta Ads

Campaign structure, creatives, spend & delivery

Google Ads

Conversion data from Search, PMax, Shopping and Demand Gen campaigns

Triple Whale

Blended ROAS, MER and multi-touch journeys

Shopify

SKU margin, high LTV cohorts and checkout events

Integrates with all major 3PLs

Fulfilment, RTO and delivery data aggregated through reports

Need an integration we don't list? Most are scoped within a few days as a part of our onboarding process.

Built for enterprise

Isolated tenant

Your data lives in a workspace-scoped tenant on AWS. Never used to train shared models.

Flexible deployment

Hosted on AWS, in your VPC, or bring-your-own-cloud. Deploy where your data already lives.

Auditable by design

Full audit logs. Inherits AWS SOC 2, ISO 27001, and PCI DSS.

ROI CALCULATOR

Accounts expected to grow at 25.5% MoM.

$25,000

Baseline for projected conversion lift.

1.0x

Modeled at ~22% lift on your current ROAS.

0 people

Assumes ~20 hrs/week reclaimed per marketer.

0 people

Assumes ~30 hrs/week reclaimed per creative.

With Vanksu

Monthly lift in conversion value$5,500
Hours reclaimed / month0
Annual value$66,000

Hours valued at $45/hr. Lift estimates depend on your account's conversion data and internal payroll.

Get this audit on a call →

FAQs

AUDIT

Request account review

Apply to get your account structure and conversion setup audited, stress-tested against best practices and formats working for other accounts in your industry.

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