Full-stack performance marketing support for DTC brands to scale your conversion volume MoM
Built from inputs by marketing leaders and account managers across brands like Tata, Wizmo and AG1...
No CSV uploads. An account rep sets up your Meta & Google sources with you.
Natively integrated with all major ad platforms
- Meta
- Google Ads
- Snapchat
- TikTok
Toggle through Vanksu's four core surfaces.
Numbers based on pilots deployed across two accounts
Source data and corresponding parameters shared on request.
The platform
Improve your team's throughput by 40-50%, integrating with our stack.
Audit logs and one-click rollbacks available. Approvals route through your existing roles.
Course-correct campaigns with full account coverage faster.
Performs an exhaustive analysis of all active campaigns in your ad accounts, aggregating bottlenecks and next steps for you to modify/ approve from the dashboard directly. Scale winners before creatives fatigue or exit peak conversion windows, with higher coverage allowing teams to optimise accounts at the creative or ad group level with the most important assets and low hanging fruit being surfaced in the optimisation module from time to time.
- CTR significantly below performance floor — poor ad relevance or audience misalignment.
- Zero ROAS despite positive CVR: traffic value is not being captured.
Pause ad set '3-1-1 flex format' — zero ROAS, low CTR.
- ROAS decaying 4 days straight, now under the breakeven band set at onboarding.
- Frequency at 3.8 on the top spending ad — fatigue confirmed.
Cap frequency and rotate two permutations of the winning hook.
- CPA 47% above target after the asset group refresh — listing feed quality drop.
- Search themes overlapping brand campaigns, cannibalising cheaper conversions.
Exclude brand terms and rebuild the lowest-yield asset group.
- Frequency past the fatigue threshold with CTR halving week over week.
- Audience overlap of 41% with the prospecting ad set.
De-dupe overlap and shorten the retention window to 3 days.
- Broad match query drift pulling in low-intent research terms.
- Landing page mismatch on the two highest-spend ad groups.
Add negatives and route traffic to the matching category page.
Tag, bundle, and permute winning assets.
Every asset is tagged by hook, format, and performance tier so winning permutations inherit what worked and get pushed back into the ads manager.
Markdown docs injected as context across every module.
- Messaging · approved claims + tone
- USPs · blocklist + substitution map
- Bidding · tCPA / tROAS adjustments
- Campaign priority stack
Ads modeled from your CVR data and best-performing assets, not best practices.
Generates copy and creative variants grounded in your last 24 months of conversion data and top competitor patterns, then ships approved variants straight to the ads manager.
Smart Reports
Auto-generates reports from the data sources connected: funnel drop-offs worth fixing, frontline feedback on which SKUs to push back to product, creatives and messaging worth handing to other channel POCs, keeping all teams in sync with frontline marketing data.
- Add-to-cart → checkout drop-off at 61% on mobile, 18pts worse than desktop.
- Heatmap: 40% of sessions stall at the shipping-cost reveal, no scroll past it.
- Meta traffic on 'Static UGC — proof' converts 2.3x better once the step is skipped.
Onboarded with a dedicated account rep.
Our team scopes the integration, provisions access alongside your team, and stays engaged through calibration and quarterly review.
Discovery
An account rep maps your data sources, exports, and access requirements on a short kickoff call.
Integration
OAuth, service accounts, and warehouse exports set up via a shared checklist — or a live AnyDesk session if it's faster.
Handoff
Your rep validates the pipeline, calibrates guardrails to your account, and hands over an operating dashboard reviewed each quarter.
Reads from the stack you already run.
Campaign structure, creatives, spend & delivery
Search, PMax and Shopping performance
Blended ROAS, MER and multi-touch journeys
SKU margin, LTV cohorts and checkout events
Integrates with all major 3PLs
Fulfilment, RTO and delivery data aggregated into the same model.
Need a connector we don't list? Most are scoped in under a week — shipped as part of onboarding.
Built for enterprise
Isolated tenant
Your data lives in a workspace-scoped tenant on AWS. Never used to train shared models.
Flexible deployment
Hosted on AWS, in your VPC, or bring-your-own-cloud. Deploy where your data already lives.
Auditable by design
Full audit logs. Inherits AWS SOC 2, ISO 27001, and PCI DSS.
ROI
Accounts expected to grow at 25.5% MoM.
Baseline for projected conversion lift.
Modeled at ~22% lift on your current ROAS.
Assumes ~20 hrs/week reclaimed per marketer.
Assumes ~30 hrs/week reclaimed per creative.
With Vanksu
Hours valued at $45/hr. Lift estimates depend on your account's conversion data and internal payroll.
FAQs
AUDIT
Request account review
Apply to get your account structure/ conversion setup stress-tested, anchored against best practices and actionable insights on executing low hanging fruit across your funnel.
Prefer email? hi@vanksu.com